Can you imagine your company having a chief electricity officer? Seems ridiculous doesn’t it, but many large businesses did when electricity first started to power the industrial economy. Electricity is such an integral part of our working life that it is impossible to imagine life without it. Companies just couldn’t operate without power, but it wasn’t always that way.
Electricity is such an integral part of our working life that it is impossible to imagine life without it.
Companies just couldn’t operate without power, but it wasn’t always that way. Many business leaders failed to grasp the full potential of electricity after it was first introduced.
Over a decade after introducing electricity, they were still building factories by water, despite no longer needing it to power their machinery.
Although we may scoff at the foolish industrialists with their shortsighted vision, most companies are making exactly the same mistake today with the Web.
They are failing to grasp the potential of the Web to revolutionize every aspect of their business. Instead, many have reduced the Web to a marketing tool.
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What organizations need is the digital equivalent of a chief electricity officer.
They need somebody who will champion digital across the organization until it is as ubiquitous as electricity in the modern work place.
Many organizations require a digital evangelist sitting on the board (even if only in a non-executive and part-time capacity) so that digital is fully utilized. However, this should only a temporary requirement.
These business leaders needed help integrating the new technology into their thinking and that is where the chief electricity officer came in.